AI transparency

1. Where do we use AI?

Online Erhverv provides a platform for tradespeople that uses AI to automate customer service. AI is used in the following situations:

• Chatbot: When you write to a company's chatbot on their website, it is an AI that answers.
• Phone calls: When you call a number that is answered by our AI phone, you are talking to an AI assistant. The call is recorded and transcribed.
• Email replies: Some emails you receive from the companies may be generated by AI as automatic replies. These are always marked with a footnote.
• Quotes and invoices: AI helps tradespeople prepare quotes and overviews. A human always approves before sending.
• Booking handling: AI structures incoming booking requests.

2. Which AI models do we use?

The AI providers process data on our behalf and may not use your information to train their models. See our data processing agreement for the full list of providers.

3. How are you informed?

• Chatbot: A permanent banner in the chat window informs you that you are talking to an AI assistant.
• Phone: The AI assistant opens every call with "Dette opkald besvares af en AI-assistent og bliver optaget" (This call is answered by an AI assistant and is being recorded).
• Email: All AI-generated replies have a footnote that informs you about the use of AI and how you can get in touch with a human.
• Honesty: If you ask the AI assistant directly whether it is a human, it will always answer honestly.

4. What does the AI NOT do?

For the avoidance of doubt: our AI systems are not used for:

• Biometric identification or facial recognition
• Emotion or sentiment recognition
• Social scoring systems
• Automated decisions with legal or significant effect on you
• Profiling for advertising
• Processing of special categories of personal data (health, religion, politics etc.)

These uses are prohibited or high-risk under the EU AI Act, and Online Erhverv does not use them.

5. Email integration: which permissions do we ask for?

If a company connects Gmail or Outlook, we only ask for the most minimal permissions necessary for the AI to read incoming emails and send replies:

• Google (Gmail): gmail.readonly (read emails) + gmail.send (send replies). We do not have access to change, delete or move emails, nor to read contacts or change settings.
• Microsoft (Outlook): Mail.Read + Mail.Send. The same principle: only read and send, no editing or deleting.

You can revoke the access in your Google or Microsoft account at any time.

6. Human oversight

You can always ask to talk to a human. In chat and email, you can write "menneske" (human) in your reply. On the phone, you can ask the AI to have the tradesperson call you back, which it will do immediately.

7. Your rights

As a data subject, you have the right under the GDPR to:

• Be told whether AI has processed your data
• Access the data that has been processed
• Have incorrect information corrected
• Have your data deleted
• Complain to the Danish Data Protection Agency, Datatilsynet (datatilsynet.dk)

Enquiries should be sent to hej@onlineerhverv.dk. We reply within 30 days.

8. Risk and errors

AI can make mistakes. If you receive an answer from our AI that seems wrong, misleading or inappropriate, please contact us at hej@onlineerhverv.dk. We use feedback to continuously improve the system and correct errors.

9. Updates

We update this page when we add new AI features, change providers or when the law changes. Major changes are announced on the platform.